THE EFFECT OF SOCIAL MEDIA ON THE ACADEMIC PERFORMANCE OF STUDENTS OF ISAAC ADAKA-BORO COLLEGE OF EDUCATION, SAGBAMA, BAYELSA STATE, NIGERIA

Egberibin Igboroye Jacob

Department of Educational Foundations,

 Isaac Jasper Adaka-Boro College of Education, Sagbama, Bayelsa State,

Email: iegberibin@yahoo.com;

ABSTRACT

The paper investigates the effect of social media on the academic performance of the students of Isaac Adaka-Boro College of Education, Sagbama, Bayelsa State. The rationale behind the study is to find out whether the exposure of the students to social media has effect on their academic performance. The paper is anchored on two theories; namely: social information processing theory and media equation theory. The survey research method was adopted, employing the questionnaire as an instrument of data collection. The findings reveals that students of Isaac Adaka-Boro College of Education, Sagbama, Bayelsa State, Nigeria, have access to social media and that their exposure to social media is to a very significant extent. Findings also show that exposure to social media has effect on the students and that the effect is negative. Findings also show that facebook is the most used social media by undergraduate students of Isaac Adaka-Boro College of Education, Sagbama, Bayelsa State. In respect to the findings, the work dedudes that exposure to social media by the students of Isaac Adaka-Boro College of Education Sagbama has negative effect on their academic performance. To this end, the paper recommends that the students should reduce priority given   to social media and focus more on their academic activities.

Keywords: Social Media, Academic Performance of Students of Isaac Adaka-Boro College of Education, Sagbama, Bayelsa State.