SWOT ANALYSIS AS A TOOL FOR MEASURING ORGANIZATIONAL PERFORMANCE FOR ECONOMIC RECOVERY AND NATIONAL DEVELOPMENT (A CASE STUDY OF FEDERAL POLYTECHNIC, BIDA)

Abdullahi Ndagi Yakubu & Salihu Shehu & Mohammed Musa Dankare

Department of Marketing

The Federal Polytechnic, Bida, Niger State.

Email: ndyakubu1976@yahoo.com, Shehumunir2005@yahoo.com, fawwazkdk@gmail.com

ABSTRACT

Business environment is increasingly and constantly changing. There is therefore uncertainty about the future as new situations such as technological advancement, new societal trends, new economic forces or newly enacted government regulations emerge. This study appraises the company SWOT analysis as a tool for measuring organizational performance for economic recovery and national development. In carrying out the investigation, the researcher adopted both primary and secondary source of data source, survey method of research in which questionnaire and personal interview were used as a major instrument for data collection. The sample size used was 25 out of over 100 administrative staff of federal polytechnic Bida. Hypothesis was formulated and tested with the statistical instrument called chi-square and goodness of fit test. The study revealed that SWOT analysis is an important tool for many organizations in evaluating themselves as against the environment. It takes into consideration what the organization’s capabilities and their limitations and well as the opportunities and threats present in the environment in which they operate and recommended that, there is a need for financial improvement for the organization to be able to strive better, also, despite enough staff there is a need for staff training in order to improve on organization performance.

Keynotes: SWOT, Analysis, Organization, Performance.