WESTERN TELEVISION PROGRAMMES AND THE FASHION TRENDS OF NIGERIAN TEENAGERS: A STUDY OF BRIGHT FUTURE INTERNATIONAL COLLEGE STUDENTS.
1Toyin Adinlewa and 2Omobolaji Tosin, Adegoke
1Department of Mass Communication, Wesley University, Ondo.
2Omolayo College, Osogbo
E-mail: adinlewa.toyin@yahoo.com
Abstract: This study attempts to examine the Influence of Western Television Programmes on the Fashion Trend of Nigerian Teenagers. The study was conducted using a dual research method – Survey and Focus group discussion. The choice of designs was considered appropriate for the study because of the benefits that they offer the social researcher. A random sampling technique was used to select 180 students. The selection was made out of 203 students within the age range under consideration. The findings of the study established a link in the dress pattern of teenagers and the programmes they watch, most especially on western television stations. This influence, according to numerous researches by authors of developing world is usually negative as they tend to erode culture and ethos guiding how people should dress. It was also established that other factors such as family members and parents considerably influence fashion trend of the youth. It recommends that since other factors come to bear in the fashion trend of teenagers, such factors should be galvanized to guide Nigerian teaming teenagers on acceptable and moderate way of dressing.
Keywords: Fashion trend, Culture, Western TV and Youths