THE IMPACT OF COOPERATIVE SOCIETY ON THE ADVANCEMENT OF MARKETING ACTIVITIES IN OGUN STATE. (A STUDY OF ONWARD COOPERATIVE INVESTMENT AND CREDIT SOCIETY)
1*Abiaziem, F. U., & 2Okwara, C.C.
1Department of Marketing, Federal Polytechnic, Ilaro, Ogun State Nigeria
2Department of Banking & Finance, Federal Polytechnic, Ilaro, Ogun State Nigeria
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ABSTRACT
The need to bring about lower marketing cost, better marketing services, improvement in the quality of products, elicit demand, extension of production credit and so on has led to the formation of some cooperative societies. Our focus is on the impact of cooperative societies in the advancement of marketing activities in Ogun State. Its objectives are to identify the impact of cooperative societies in securing fair price, enhancing the distribution/storage system and creating awareness for its members’ products. Descriptive research design was adopted; the study population comprised all the members of onward cooperative society in Ogun State. Using non-probability (judgmental) sampling method, 120 questionnaires were administered of which 80 were retrieved. Descriptive statistics and multinomial logistic regression were used to present demographic data and the test of hypotheses respectively. The study revealed that cooperative societies have greatly impacted the advancement of marketing activities of its members in terms of securing better pricing, efficient distribution process, improved storage facilities and efficient marketing communication strategies. In line with the findings, the researchers therefore recommended that cooperative societies should continue to increase and provide necessary marketing support so as assist members increase their productivity and enhance the quality of their output.
Keywords: Cooperative, Credit, Investment, Marketing and Advancement.