Determinants of Consumer Preference for Foreign Product Brands over Domestic Brands in Africa: A Case Study of Karimo Clothes Market, Abuja, Nigeria


PETER, DANJUMA U. & OGAH AROME VICTOR

Department of Marketing, Federal Polytechnic Idah

Department of Marketing, Federal Polytechnic Ado Ekiti, Ekiti State

E-mail: pitadanjesus@yahoo.com & victorogah2008@yahoo.com


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