Marketing of Staple Foods in Nigeria, A Study of Yankura Market in Sabon Gari, Fagge Local Government Area of Kano State

AMINA MOHAMMED DOKO & ABDULLAHI IBRAHIM

Department of Marketing, The Federal Polytechnic Bida

Department of Marketing, The Federal Polytechnic Bida, Niger State

Email: aminadok@yahoo.com

ABSRACT

This study was carried out to analyze the marketing of rice and beans in Sabon Gari Yankura market in Fagge Local Government Area of Kano State. One hundred and ten (110) respondents were purposefully selected consisting of seventy (70) rice marketers and fifty (40) beans marketers. Most of the marketers had 11-15 years experience. Analytical tools used were descriptive statistics to analyze socio-economic variables and problem associated with foodstuff marketing. Gross margin and budgetary analyses were used to define marketing margin profitability respectively. Pricing efficiency was used to determine marketing efficiency. Results revealed that foodstuff marketing in Sarbon Gari Yankura market was profitable and also the marketing system was efficient. Major problems faced were transportation and inadequate capital. The study recommends that government should provide vehicles, construction of roads and credit facilities to enhance foodstuffs marketing.