EXPORT BUSINESS: A STRATEGIC OPTION FOR MICRO-ECONOMIC DEVELOPMENT IN NIGERIA
Nwankwo Cosmas A.1; Obikeze Chinedum O.2; and Ngige Chigbo D.3
2Department of Marketing, Anambra State University, Igbariam
3Department of Business Administration, Anambra State University, Igbariam
E-mail: caokoro@yahoo.ie; obikezec@yahoo.com
ABSTRACT
Export business has attracted the attention of both the private and public sector in Nigeria. It is the type of business that integrates nations together, because no nation is said to be self-sufficient in her production and distribution of products and services. This paper examines the strategic options in export business in Nigeria. It went further to study some export problems that prevents the country from achieving its economic development. Such problems include; companies ability to finance export marketing expansion, ineffective government assistance programs, procuring exchange rates, interest rates, trade regulations, import restrictions, ability to read, speak and understand the language of potential markets, ability to locate reliable agent/distributor, deterioration of products during transportation, understanding price mechanism, ability to meet quality and quantity on continuous basis, competition from other domestic products and among others. The study went further to proffer some solutions that is believed to assist the country in achieving her vision.