SOCIAL MEDIA CONSUMPTION AS AN EFFECTIVE TOOL FOR INCREASE RESTAURANT MARKETING IN KATSINA METROPOLIS, KATSINA STATE, NIGERA

Rosemarie Khayiya and Usman Lawal A. Mani

Department of Hospitality and Tourism Management, Kenyatta University, Nairobi, Kenya

Department of Home and Hospitality Management, Hassan Usman Katsina Polytechnic, Katsina, Nigeria.

Email: rkhayiya@gmail.com, usman.lawalmani@gmail.com

Abstract:

Social media consumption by restaurants as a means of marketing has been widely recognised as it yielded good result for many restaurant organisations. This study aimed at identify restaurant social media consumption as an effective tool for increase restaurant marketing in Katsina metropolis, Katsina State, Nigeria. Empirical literatures about the predictors of social media consumption were reviewed and the tools as well as frequency of its usage as its determinants were all identified. Cross-sectional descriptive survey type of research was adopted in conducting the study where the population consist of all the restaurants and their guests. Purposive sampling method was used in sampling 22 restaurants and their managers while proportionate sampling method was adopted in sampling 43 guests which gave a total of 65 respondents as the sample size for the study. A structured close-ended questionnaire as an instrument for data collection was used to collect quantitative data. The study findings reveal that respondents aged 31-45 are the major customers and mangers of the restaurants and despite majority of them are possessing more than one social media site, WhatsApp is the social media site they predominantly used. The study also find out that both the restaurants and their guests are using computers and mobile handsets as technological tools in accessing social media servers and majority of them are using their social media sites between 5-6 everyday. The study identified that social media consumption increases restaurant marketing chances through various ways which among others; increases customer satisfaction, restaurant social media marketing (SMM) campaign, help in market segmentation, help in direct contact with guest and increases the chances of satisfying large and hard to reach population at ease. It was concluded that social media where fully utilised have the capabilities of increasing restaurants chances of marketing to a higher level. Based on the findings of this study it is recommended that further studies be carried out on the social media online marketing tools in the study area, as this study only focused on the technological tools.

Keywords: Restaurants, Social media, Consumption, Marketing.

Reference to this paper should be made as follows: Rosemarie Khayiya and Usman Lawal A. Mani(2019), Social Media Consumption as an Effective Tool for Increase Restaurant Marketing in Katsina Metropolis, Katsina State, Nigeria. J. of Social Sciences and Public Policy, Vol. 11, Number 3, Pp. 16-35


IMPACT OF EXCHANGE RATE ON THE PERFORMANCE OF MANUFACTURING SECTOR IN NIGERIA

Raji Oladeinde Akeem

1Department of Insurance,

The Federal Polytechnic Ilaro, Ogun State

Email: akeemraji02@yahoo.com

ABSTRACT

This study examined the impact of exchange rate on the performance of manufacturing sector in Nigeria within the period of 2000 to 2018. Secondary source and time series data were gathered from the CBN Statistical Bulletin of 2018. The use of Ordinary Least Square was most appropriate for the study in terms of goodness of fit and significance of regression coefficient. Multiple regression of an econometric model was formulated for this study to examine the relationship between the independent variables exchange rate, interest rate and inflation rate and the dependent variable manufacturing output. The result was facilitated using Econometric view version 9. The result of the analysis shows that interest rate and inflation rate are statistically insignificant to explain manufacturing output while exchange rate is statistically significance to determine manufacturing output in Nigeria. The f statistics result reveals a probability value of 0.024 which is less than 5% level of significance, it can be concluded that exchange rate has a significant impact on the performance of manufacturing sector in Nigeria. The study therefore recommends that government should encourage the locally made products in Nigeria by removing the export duties in order to increase exportation of Nigeria products and increase import duties rate to reduce the patronage of external made products.

Keywords: Exchange Rate, Interest Rate, Inflation Rate, Manufacturing Output.

Reference to this paper should be made as follows: Raji Oladeinde Akeem (2019), Impact of Exchange Rate on the Performance of Manufacturing Sector in Nigeria. J. of Social Sciences and Public Policy, Vol. 11, Number 3, Pp. 36-59


MARITIME A PANACEA FOR EMPLOYMENT CREATION IN NIGERIA

Geoffrey Agabi, Onovughe Agabi and Kingsley Agaviezor

Department of Maritime Transport and Business Studies, Delta State School of Marine Technology Burutu

Department of General Studies Unit, Delta State School of Marine Technology Burutu

Email: geoffreyagabi9@gmail.com

Abstract:

The focus of this paper is on maritime training on seafarer’s employability and economic growth and development in Nigeria. The paper noted with dismay, that seafarer’s unemployment in Nigeria is on the rise base on this, stakeholders observed this trend is inimical to peace and security of the nation. To curb this menace, therefore the paper x-rayed the role of maritime training to seafarers as well as its contribution to economic growth and development of a nation. The paper also diagnosed the impact of maritime to employment creation for graduates in the maritime industry and the contributions of maritime transport to the national development. From the study, it was revealed that maritime training has a lot of contribute in providing employment opportunities to youth. Base on this premise, the paper conclude that there is a shortage of manpower in the maritime industry. It therefore recommend among others, that, seminar should be organized for youths by government at all level and agency that are saddled with such responsibilities, particularly Nigerian Maritime Administrative and Safety Agency (NIMASA) should sanitized the public, also government at all level should treat maritime in Nigeria with all seriousness and impunity.

Keywords: Development, Economic, Education, Growth, Maritime, Nigeria, Panacea.

Reference to this paper should be made as follows: Geoffrey Agabi, Onovughe Agabi and Kingsley Agaviezor(2019), Maritime a Panacea for Employment Creation in Nigeria. J. of Social Sciences and Public Policy, Vol. 11, Number 3, Pp. 1-15


SOLAR-POWERED WATER PUMPING SYSTEM FOR CATTLE WATERING IN MUBI CATTLE MARKET

I.U. Haruna1, W. Ibrahim2

1Department of Mechanical Engineering, Federal Polytechnic Mubi, Adamawa State

2Department of Mechanical Engineering Technology, Federal Polytechnic Kaura Namoda, Zamfara State, Nigeria

Email: heldabuk@yahoo.com, wadaasy@gmail.com

ABSTRACT

Cattle like other creatures require water supply for survival. The shortage of water supply for cattle in Mubi cattle market is a thing of concern for all and sundry. This inadequate water supply in the cattle market apart from directly affecting the health of the animals, it also affects the cattle marketers from economic standpoint. Instead of relying on the supply of water by water tankers and truck pushers, this paper attempts to design a solar-powered water pumping system for cattle watering in the market. The average daily water requirement by the cattle is obtained from daily number of cows in the market for two years. A deep well jack pump with 75-volt dc motor is used. The worksheet employed in this design reveals that an average pumping rate of 2405 1litres/hr of water can be produced by71 Modules of 917 Watts. This technology can go a long way in addressing the inadequate water supply in the cattle market and in any other cattle market having similar problem.

Keywords: Solar, Pump, Water, Cattle, Worksheet


TERRITORIAL SOVEREIGNTY AND RIGHTS OF MIGRANTS

  Agama Christian Sunday 

 Directorate of General Studies,

Federal University of Technology, Owerri, Nigeria.

Email: christianagama@gmail.com

ABSTRACT

This paper considers territorial sovereignty (and of course its border management) from a human rights perspective. It demonstrates how  a preoccupation with border zones have expanded, border crossing has become a more stigmatized and dangerous activity, and even as globalization has given rise to easier and faster international travel, for some, movement has been outlawed and stigmatized. Measures taken by some territories to strengthen and secure borders have paradoxically made migrants, more at risk of violence and exploitation by territorial actors. This paper argues that if capitals, information and ideas should flow across borders the same should be applied to the free movement of people. Secondly, there should be no gap between the rights of the migrants (foreigners) and the citizens of the territory. Finally, since this gap between the principle of territorial sovereignty, and the reality of individual lives, underscores the vulnerability of migrants in terms of dignity and human rights; this paper argues that a human right-based approached to such regimes is urgently needed, in order to address growing human rights crises among the migrants.

Keywords: Migration, sovereignty, human right, state, vulnerability.


EXPLORING THE POTENTIALS OF COMPUTER IN ADVANCING HIGHER EDUCATION IN NIGERIA

Chijioke, Amaka Immaculata

Department of Computer Science

Federal Polytechnic Oko, Nigeria

Email: makasjioke@yahoo.com;

ABSTRACT

Electronic technology has brought about the emergence of computer which has the potential of fostering education in human society. Advancement in higher education is a means of ensuring sustainable development in Nigeria. The focus of the paper is that computer can serve as an electronic device that can be used to advance higher education in Nigeria. Issues discussed in the paper were higher education in Nigeria, computer and its technological value, and relevance of computer in uplifting higher education in Nigeria. The paper explained that computer has the potential to enhance higher education because it can be utilized to: improved productivity, promote quality education, store information and records, secure life and properties. Certain recommendations were made to encourage the use of computer for advancement of higher education needed for development in Nigeria.

Keywords: Computer, higher education, development, Nigeria.


THE MEDIATING ROLE OF STRESS TOLERANCE BETWEEN WORK STRESS MANAGEMENT AND EMPLOYEE SERVICE DELIVERY AMONG HEALTH WORKERS OF FEDERAL MEDICAL CENTER MAKURDI, BENUE STATE-NIGERIA

1Kwahar Nguwasen &2Onov Phillip

1Department of Business Administration, Federal University of Agriculture, Makurdi

2Department of Economics, Benue State University, Makurdi

E-mail: ngu.kwahar@gmail.com/phixoyoung@gmail.com

ABSTRACT

The study was conducted on the mediating role of stress tolerance between work stress management and employee service delivery among employees of Federal Medical Centre Makurdi Benue State. The population of the study comprised all medical staff of FMC Makurdi, comprising medical Doctors, Nurses, Pharmacists and Laboratory Scientists who sum up to a total population of 1, 214. The sample of 300 was selected from the target population: 29 medical Doctors, 18 Laboratory Scientists, 231 Nurses and 22 Pharmacists. Four instruments were used for data collection: work stress scale (alpa=0.86), stress management scale (Alpha =0.90)stress tolerance scale (Alpha =0.76) and employee service delivery scale (Alpha =0.83).  Linear regression and path analyses were for data analysis. Results of regression showed that stress management has significant effect on employee service delivery; employee service delivery is significantly predicted by work stress management (.175**, p≤.01), stress tolerance (.158**, p≤.01) and the mediating role of stress tolerance in the effect of work stress management on employee service delivery (.153**, p≤.01). Path Analysis showed that direct effect from work stress management to employee service delivery was 0.158, the strength of the indirect effect was 0.238. The strength of the indirect effect being higher than that of the direct effect confirming that the effect of stress management on employee service delivery is better enhanced through stress tolerance. The strength of the total effect was 0.396.The mediator effect was significant hence stress tolerance is a partial mediator in the effect of work stress management on employee service delivery among employees of Federal Medical Centre Makurdi. The study recommended that the apart from stress management techniques  management techniques such providing platforms for  positive working attitude, being assertive instead of aggressive, as well as learning and practicing relaxation techniques (therefore recreational activities), Medical institutions should also inculcate stress tolerance techniques such as promoting staff resourcefulness/optimistic disposition towards new experiences or towards change in general, being able to come up with suitable methods, knowing what to do and how to do it, , and toward own ability to successfully overcome the specific problem at hand.

Keywords: Stress management, Stress Tolerance, Employee Service Delivery, Mediation. Federal Medical Centre


DEVELOPMENT AND TESTING OFEXPERIMENTAL RIG FOR UNIVERSAL TESTING MACHINE (UTM)FOR COMPRESSION OF AGRICULTURAL RESIDUES

1Kudabo E.A, 2Olaoye J.O and Gbadamosi, L

1Department of Food and Bio-Processing Engineering

University of Ilorin

2Department of Agricultural and Bio-Environmental Engineering Technology,

Kwara State Polytechnic, Ilorin

Email:ekudabo@gmail.com

ABSTRACT

Rig was developed for Universal testing machine of model SF 300-2041 installed at department of Agricultural and Bio-System Engineering, University of Ilorin to compressed and eject Sorghum Stover and Moringa shell grinds. The Rig consists of Pistons, Cylinder, Ejection unit and Base Plate. The Rig was tested using Sorghum stover grind and Moringa shell grinds on the UTM. The results of the test obtained from using the developed Rig on the universal Testing Machine are as follows: Modulus of Elasticity of 175.558n/mm2 and 97.510N/mm2 for Sorghum Stover and Moringa shell grinds respectively. The maximum Force at break for ejection was obtained to be 15.50N and 476.33 for Sorghum Stover and Moringa shell grind respectively.


RESTAURANT SOCIAL MEDIA MARKETING PRACTICES IN KATSINA METROPOLIS, KATSINA STATE, NIGERIA: DILEMMA AND WAY FORWARD

A Comparative Case Study of Facebook and Twitter

Rosemarie Khayiya and Usman Lawal A. Mani

Department of Hospitality and Tourism Management, Kenyatta University, Nairobi, Kenya

Department of Home and Hospitality Management, Hassan Usman Katsina Polytechnic, Katsina, Nigeria.

Email: rkhayiya@gmail.com, usman.lawalmani@gmail.com

ABSTRACT

The purpose of this study is to identify restaurant social media marketing practices by comparing the challenges and benefits of Facebook and twitter as platforms of social media in marketing of hospitality products and services. After reviewing relevant literature, multiple-case study design was used, and qualitative data was obtained from the respondents using structured interviews. Purposive sampling was adopted for sampling both the restaurants and the respondents. The data collected from the respondents was arranged and analysed based on restaurant and questions asked. The study revealed that casual and quick service categories of restaurants pay significant attention to Facebook, while full service and take-out service categories have multiple with Facebook and Twitter as their priority. The study suggests that qualitative and quantitative approaches should be used to include other hospitality sectors for more varied information regarding the effective use of the social media marketing.

Keywords: Challenges, Facebook, Marketing, Prospects. Restaurants, Social media, Twitter,


WEB-BASED SMART COMPLIANCE AUDITING USING ARTIFICIAL INTELLIGENCE: A PROACTIVE DECISIONS SUPPORT SYSTEM FOR FINANCIAL AUDITORS

Osifalujo Babatunde Bunmi, Kola Abiola & Adedokun Lateef Babatunde

Department of Accountancy, Moshood Abiola Polytechnic Abeokuta

Ogun State Nigeria

Department of Computer Science, Moshood Abiola Polytechnic Abeokuta, Ogun State Nigeria

Department of Accountancy , Yaba College of Technology, Lagos Nigeria

Email: babatunde@gmail.com

ABSTRACT

This research focused on the application of computer in auditing financial records with particular reference to artificial intelligence as a decision support aid for achieving specific, measurable, attainable, relevant, and timely auditing result. We proposed machine learning to automatically coding account entries. Data necessary for auditing process are accessed by the machine and it learning by themselves then generate result to support the auditor decision. The auditing report was generated by verifying variable required for auditing through fast iterative processing and intelligent algorithm to access compliances with the finance rules of the organization.

Keywords: Financial Auditors, Artificial Intelligence, Compliance Auditing, Decisions Support System, Financial Auditors, Smart.


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