WEB PAGE CONTENT BASED DOCUMENT RANKING FOR SEARCH ENGINE OPTIMIZATION

¹Agbator Lawrence & ²Akhetuamen Sylvester

¹Department of Computer Science, Edo State Institute of Technology and Management, Usen, Edo State

² Department of Computer Science, Federal Polytechnic Auchi

Email: mail4agbator@gmail.com, divinelaw1@yahoo.com

ABSTRACT

Search engine optimization is the process of enhancing the efficient ranking of a website or a web page in a search engine‘s normal search results. In information retrieval from the web by search engine, the more highly ranked a page or site is on the search results page, which will in turn make it to appear more frequently on the search results list, the more visitors it will receive from the search engine’s users. Search engine optimization may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines. As an Internet marketing strategy, Search engine optimization considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience.  Authors publish in a wide variety of formats, which includes deliberately misleading search platforms and hence increasing the chance of retrieving irrelevant web pages and this action has led to the degradation of search result. This paper presents a content-based document ranking method to counter this phenomenon and help to improve the educational relevance of information retrieved using search engines by concerned users.

Keywords: Walled-Search, Electronic-Publications, Web, Search-Engine, Retrieval-Process, Ranking, Algorithm, Random-Surfer