Production and Marketing of Indigenous Chicken in Mubi North Local Government Area, Adamawa State, Nigeria.

¹NEILS, J.S., ²NGURA, C.J. AND ³UNDIANDEYE, U.D.

¹Department of Animal Production, Adamawa State University, Mubi, Nigeria.

²Department of Agricultural Economics and Extension, Adamawa State University, Mubi, Nigeria.

³Department of Extension and Communications, University of Maiduguri, Maiduguri, Nigeria.

E-mail: neilsjoel@gmail.com

ABSTRACT

The study examined the production and marketing of indigenous chicken in Mubi North Local Government Area (LGA) of Adamawa State, Nigeria.  Data were collected purposely from 110 respondents using structured questionnaire. Descriptive statistics, Net Farm Income (NFI) and Marketing Efficiency (ME) were used in analyses of the data.  Results revealed that indigenous chicken production in the study area was mainly undertaken by women (81.81%) while the marketing was done by men. Majority of the respondents were between the age bracket of 41years and above (65.45%) while 34.55% were less than 40 years. The spread of gender revealed that males formed the majority (83.64%) with females accounting for 16.36%. About 65.46% were married, 18.18% were single and 16.36% were divorcees or widows/widowers (fell under others). The major occupation of the respondents was farming and chicken marketing (87.27%) which was mostly undertaken by the males. About 67.29% had one form of formal education or the other ranging from primary to tertiary. Marketing experience revealed that 58.18% of respondents had more than five years and 41.18% had below. Values of 40.92 and 168.77 accounted for return on sales and marketing efficiency, respectively, indicating that the enterprise was profitable in the study area. It is therefore, recommended that the production should be improved through good veterinary services and the marketers be encouraged with soft loans to expand both production and marketing services in the area.