MULTIVARIATE ANALYSIS: A VERITABLE TOOL FOR THE ASSESSMENT OF MARKET PRICES OF ORDINARY SHARES

Itiveh Francis Enahoro&EriyevaAgwuGodspower

Department of Mathematics and Statistics

Delta State Polytechnic, Ozoro

Email: fenoitiveh4@gmail.com

ABSTRACT

This research was carried out to investigate the significant difference between the mean share prices of the two banks (UBA and FCMB) and to determine which of the two banks is more likely to attract investors. The target population includes the fifteen (15) banks quoted in the Guardian Newspaper market report of the Nigeria Stock Exchange of shares publications from (January 2018 – June 2018). Samples of two banks were selected by the method of simple random sampling without replacement. The data was collected on weekly basis for Twenty-four (24) consecutive weeks from the weekly publication of the Guardian Newspaper market report of the Nigeria Stock Exchange. The closing stock for each week of the two selected bank was taken and recorded for the research. The null hypothesis Ho: there is no significant difference between the mean shares prices of both banks, was tested as against the alternative hypothesis. H₁: there is a significant difference between the mean shares prices of both banks. Hoteling’s T-squared test statistic was employed in the analysis/hypothesis testing. The findings indicated a significant difference between the mean share prices of FCMB and UBA. F-calculated 42.48 and F_{tab 2.22}(0.05) = 3.44. Ho was rejected while H₁ was accepted. Also the 95% confidence interval calculated show that the true mean of UBA is higher than that of FCMB. Thus, UBA shares tend to yield more profit.

Keywords: Stock, shares, analysis, profit, variance, variables, accept

JOBSATISFACTION, SELF-CONTROL AND COUNTERPRODUCTIVE WORK BEHAVIOUR AMONG FACULTY MEMBERS

Michael Olalekan Adeoti¹, Emmanuel Adesola Oluremi¹&Azubuike Aham Samuel¹

¹Department of Business Administration and Management

Federal Polytechnic Bida, Nigeria

E-mail: drmichaeladeoti@gmail.com

ABSTRACT

Drawing from social exchange theory and general theory of self-control, this paper examined the impact of job satisfaction and self-control on counterproductive behaviour among faculty members in Nigerian higher educational institutions(HEIs). Cluster sampling technique was employed and 342 filled questionnaires were returned.Partial least squares structural equation modeling (PLS-SEM) was used for data analysis. The results indicate that faculty members who experience job satisfaction may engage less in counterproductive behaviour. Further, results demonstrate that self-control is negatively related to counterproductive work behaviour. This paper recommends the need to consider self-control as one of the personality traits when hiring new faculty members and the need for management of public HEIs to provide a good work environment and resources/incentives that may promote a feeling of job satisfaction among faculty members. In conclusion, this paper adds to existing knowledge on counterproductive behaviour by considering a personal trait that may minimize lecturers’ involvement in workplace deviance. Implications, limitations of the study and directions for future research are discussed.               

Keywords: Job satisfaction, self-control, higher educational institutions, and counter-productive work behaviour. 

CONSUMERS’ UNDERSTANDING AND INTERPRETATION OF THE NUTRITIONAL INFORMATION ON PRODUCT PACKAGES: THE IMPLICATIONS ON ADVERTISING(A COMPARATIVE STUDY OF BOURNVITA AND MILO BEVERAGES)

¹Ogundeji, S. T., ²Adeyemi, O. A., ³Atukum, M.A, ⁴Abdullahi, I, & Bello, B.S

^1,4,5Department of Marketing

^2,3Department of Mass Communication

Federal Polytechnic, Bida Niger State, Nigeria

Correspondence E-mail: smatt2005@yahoo.com

ABSTRACT

This research is predicated on consumers’ understanding and interpretation of the nutritional information on product packages and the implications this has on its advertising, a comparative study of Bournvita and Milo beverages. The problems that necessitated this research among others include lack of notice of the claims, misunderstanding of their meaning, the implications that the understanding and interpretation may have on product advertising and lack of using it or trust in the claims. The research methodology used for this work is descriptive research design. A total of 150 customers were considered for this study. Both primary and secondary data were used; the secondary data was sourced from books and previous work similar to this while primary data was obtained from questionnaires administered to customers of the two beverages brand. The findings revealed that when products are advertised, consumers read the labels and understand them before choosing and using the products.  Nutritional claims influence consumers’ choice of their products and lack of comprehension of nutritional information about products renders product advertising ineffective and eventually affects consumer purchases. In conclusion, consumers are very much aware of the concept of nutrition and nutritional labelling. However, it is recommended that nutritional information must be presented in a format that can be easily understood by the consumers.  Food and beverages industry must recognize its role in informing consumers (advertising) about the nutritional profile of food products; and should provide clear and consistent nutritional information on food labels. Advertising Practitioners Council of Nigeria (APCON) should also ensure that product packages carry all the necessary details to guarantee the effectiveness of their advertising jobs and while complying with government regulations, a number of factors, such as allowing easier access to nutritional information and the implications on advertising, should be taken into consideration when providing nutritional information on food products.

Keywords: Consumer understanding; Interpretation; Nutritional Information; Product; Package.

THE EFFECT OF SOCIO-CULTURAL VARIABLES ON CONSUMER PATRONAGE OF HONEYWELL PRODUCTS IN ILARO, OGUN STATE.

Abiaziem, Fortune Ugochukwu& Abiala, Anuoluwapo Felicia

Department of Marketing

Federal Polytechnic Ilaro, Ogun State, Nigeria

Email: brandfortifiers@yahoo.com

ABSTRACT

The study examined the influence of socio-cultural variables on consumers’ patronage of edible products from the stable of Honeywell Nig. Ltd in Ilaro, Ogun State. The objective of the study was basically to ascertain the significant impact of lifestyle, attitude and family size on consumer patronage of Honeywell edible products. The study adopted a descriptive research design owing to the fact that the researchers intend to compare consumers’ attitudinal behaviors. The population of the study comprised of distributors and the entire customers of the company’s products in Ilaro, Ogun State. Stratified random sampling technique was used through the administration of questionnaire to some selected households and personal interviews to selected distributors.(20 retailers cum distributors and 80 households (majorly lecturers, teachers and Dangote workers)to arrive at the sample for the study. Analysis was done using simple linear regression with the aid of Statistical Package for Social Sciences (SPSS v 20). With the P- value of the three hypotheses tested with a maximum 0.007 which is lower than a at 5% level of significance; it clearly showed that socio- cultural variables (lifestyle, attitude and family size) significantly influence consumer patronage of Honeywell edible products in the locality under review. Therefore, the study recommended that marketing managers should stimulate opinions of leadership in some key members of the family, take cognizance of people’s culture and ensure that their products are of good quality so as to protect their goodwill and thereby attracting greater patronage.

Keywords: Lifestyle, Attitude, Family size, Consumer patronage and Edible Products.