Table of CONTENTS

Treasury Single Account: A Mechanism to Combat Corruption in the Public Sector          

Utile Bem Joseph, Aondoakaa Emmanuel & P.I. Zayol                                                           1-10

Determinants of Consumer Preference for Foreign Product Brands over

Domestic Brands in Africa: A Case Study of Karimo Clothes Market,

Abuja, Nigeria

Peter, Danjuma U. & Ogah Arome Victor                                                                               11-19

Dimensions of Service Quality and Customer Patronage of Grocery Services

in Nigeria

Anetoh, John Chidume                                                                                                            20-38

An Appraisal of the Swot Analysis and Its Effect on the Marketing of Services                                                                                                                                                                                                                                                                                                                    

(A Case Study of Globacom and Etisalat Telecommunication Company)

Abdullahi Ndagi Yakubu, Salihu Shehu& Saidu Aliyu Baba                                                    39-50

Assessment of Customers’ Satisfaction on Service Quality of Fast Food

Restaurant in Akure Metropolis

Anifowose, Oladotun Larry & Olaleye, Oyinlola Olabisi                                                               51-63

Effective Internal Communication Flow as Panacea for Staff

Productivity in Organizations

Alimi Baba Gana, Bintukachalla Galadima, Alamai Mustapha & Hassan Suleiman             64-80

The Challenges of Entrepreneurship Development in Nigeria

Emmanuel, Adesola Oluremi, Gata, Elizabeth G. & Odebiyi, Itunu Iyabo                               81-89

Micro and Small Scale Enterprises in the Management of Economic

Development in Nigeria

Gata, Elizabeth. G. Odebiyi, Itunuiyabo & Emmanuel, Adesola Oluremi                                90-100

Micro and Small Scale Enterprises in the Management of Economic Development in Nigeria

GATA, ELIZABETH. G. ODEBIYI, ITUNUIYABO & EMMANUEL, ADESOLA OLUREMI

1, 2 &3 Department Of Business Administration and Management

Federal Polytechnic, Bida, Niger State, Nigeria

Email: gataelizabeth1972@gmail.com, samsonare@gmail.com & dessybjay@yahoo.com

ABSTRACT

Micro and small scale enterprises have been accepted worldwide as instrument of economic growth and development. No wonder that government, particularly in the developing countries has made tremendous efforts and establish policies to enhance the capacity of micro and small scale enterprises (MSEs). However, despite government institutional and policies support to enhancing the capacity of micro and small scale enterprises, micro and small scale enterprises has fallen short of expectations. This, then, generated serious concern and skepticism on whether MSEs can bring about economic growth and national developments in Nigeria. MSEs are faced with significant challenges that compromise their ability to function and to contribute optimally to the economy. The objective of this study is to examine the challenges and prospects of micro and small scale enterprises development in Nigeria. Most business enterprises in Nigeria by classification are grouped under micro and small scale enterprises, hence, the scope of study. The phenomenal growth of micro and small enterprise in Nigeria is mainly due to the people’s quest to be self employed and not because it is easy to establish or manage. The source of information for this study is secondary method of data collection from various authors and other institutional publications.The main problem of this study is financial constraints and Lack of management skill as it hampers the efficient performance of micro and small scale enterprises in Nigeria. In view of this, we recommend that government and other non-governmental organization should regularly organize seminars for potential and actual small and medium enterprise operators on how to plan, organize, direct and control their businesses, and that micro, small and medium enterprises operators’ should device effective marketing strategies and good management customers relations at all times.

The Challenges of Entrepreneurship Development in Nigeria

EMMANUEL, ADESOLA OLUREMI, GATA, ELIZABETH G. & ODEBIYI, ITUNU IYABO

1, 2 &3 Department of Business Administration and Management

Federal Polytechnic, Bida, Niger State, Nigeria

Email: dessybjay@yahoo.com, samsonare@gmail.com, & gataelizabeth1972@gmail.com

ABSTRACT 

This paper examines the challenges of entrepreneurship development in Nigeria. This paper also sees entrepreneurship as the process of identifying, developing and bringing a vision to life. The vision may be an innovative idea, an opportunity, or simply a better way to do something. The end result of this process is the creation of a new venture, formed under conditions of risk and considerable uncertainty. In this era of shrinking economic activities, government should endeavour to provide the necessary resources required for entrepreneurship development. This is because without technological skills, entrepreneurial spirit which drives economic development through job creation will be lacking. The paper conclude that entrepreneurship is essential for rapid and sustained economic growth but there is urgent need to change the mindset of the average Nigerian especially the youths towards embracing self employment and de-emphasize the search for white collar jobs that are non-existent. Entrepreneurship as a means of self employment suffers a number of great challenges”, and these challenges are what this paper work identify. 

Keywords: Entrepreneurship Development, Economic Development, Self Employment.

Effective Internal Communication Flow as Panacea for Staff Productivity in Organizations

¹ALIMI BABA GANA ²BINTUKACHALLA GALADIMA ³ALAMAI MUSTAPHA ⁴HASSAN SULEIMAN

¹ Department of Agricultural Technology, Ramat Polytechnic, Maiduguri

² Department of Sociology & Anthropology, University of Maiduguri.  

³ Department of Language and Liberal Studies, Ramat Polytechnic, Maiduguri

⁴ Department of Social Services, Ramat Polytechnic, Maiduguri

Email: bgalimi@yahoo.com & bgalimi@gmail.com

ABSTRACT

This paper examines the effectiveness of internal communication flow as a panacea for staff productivity in organizations. It is scholarly agreed that effective internal communication is a powerful weapons that could generates productivity and equally reach consensus that sound internal communication flow plays a vital roles in productivity of the employees. It is also argued that most of the organizations whose productivity output is low are those organisation with poor internal communication networks and possibly the workers lack the appropriate skills and knowledge necessary for achieving the organizational goals and objective (Alimi, B.G. 2013). It is however noted that success of organization depends on efficiency and effectiveness of communication. Communication according to Olaleye (2006) is intended for suggestions, feeling, opinions and facts correctly and accurately from one person to another (In Alimi B.G. 2013. P3). A descriptive survey and comparative design methods were used to collect accurate information and investigated the phenomena surrounding internal communication flow and staff productivity. Several empirical studies and related relevant literatures on the subject were thoroughly examined and found relevant primary and secondary method of data collection was utilized to comprehend the work. A structured questionnaire was distributed and interviews conducted successfully, while observations examination and scoring of respondents were equally conducted for forty selected respondents of various specialisations and hierarchies. The target populations of this paper were the staff of both public and private organisations, while the total populations of both was eight hundred (800) manpower strength, made up of four hundred per sector that constitute the sample frame of this study. A stratified and systematic random sampling were incorporated to draw out sample respondents and select the respondents from the list in each stratum without bias and discrimination as regards to the variable the study adopted as criteria. A closed ended questionnaire form was designed to assess the selected forty (40) staff. In accordance to 5 point Likert scale. Both the public and the private shared twenty (20) each out of the forty adopted. The data collected analysed based upon the research questions and hypotheses. A statistical technique of simple frequency distributing and percentages was used to calculate the data obtained, while mean, and standard deviation was equally used to answer the research questions. Other statistical method incorporated is Person’s Product Movement Correlation Coefficient (PPMCC) was also used to test the single null hypotheses advanced to determine the relationship between the effective internal communication flow and staff productivity in both public and private organizations. The hypotheses was tested at 0.05 level of significant at one tailed t-test and the result was strongly repeated and maintained that there are no relationship, thus, effective internal communication is the by-product of staff productivity in organizations. (Field Survey, 2014).

Assessment of Customers’ Satisfaction on Service Quality of Fast Food Restaurant in Akure Metropolis 

ANIFOWOSE, OLADOTUN LARRY & OLALEYE, OYINLOLA OLABISI

Department of Entrepreneurship Management Technology, Federal University of Technology, Akure, Ondo State, Nigeria

Department of Entrepreneurship Management Technology, Federal University of Technology, Akure, Ondo State, Nigeria

Email-olanifowose@futa.edu.ng & oyinlolaolabisi@gmail.com

ABSTRACT

Fast Food Restaurants has been identified as one of the businesses in Nigeria that continues to promise greater return on investment notwithstanding the presence of economic, social and political dilemma in the country (Mustapha, Fakokunde and Awolusi, 2014). A lot of studies have been carried out on Fast Food Restaurants from different stand point and perspectives (Ukessay, 2013; Carew, 2010; Park, 2004; Lowenstein, 1995) and each profiling different views on customer satisfaction on service quality and Nigeria is not an exception from this study. Despite several researches in Nigeria, customer satisfaction on service quality and its influence on customers’ patronage to the best of my knowledge as not been focused on in Akure metropolis. This study identifies the journey so far on assessing customer satisfaction on service quality of FFRs in Akure metropolis Ondo state, Nigeria. The analysis unveils how consumers perceive service quality through SERVQUAL model that poor or low and unsatisfied services were rendered to the numerous customers by the selected FFRs management in this study area. Despite with all these poor service offered, customers are still patronizing the selected FFRs due to its location and food quality. Measuring service quality can help management provide reliable data that can be used to monitor and maintain improved service quality. In conclusion, using the SERVQUAL model to assess service quality enables management to better understand the various dimensions and how they affect service quality and customer satisfaction. This will help them to identify their strengths and weaknesses and thereby make necessary improvements.

Keywords: Nigeria, Customer Satisfaction, Service Quality, SERVQUAL, Fast Food Restaurant

An Appraisal of the Swot Analysis and Its Effect on the Marketing of Services

(A Case Study of Globacom and Etisalat Telecommunication Company)

ABDULLAHI NDAGI YAKUBU, SALIHU SHEHU& SAIDU ALIYU BABA

Department of Marketing, The Federal Polytechnic, Bida, Niger State.

Department of Marketing, The Federal Polytechnic, Bida, Niger State.

Department of Marketing, The Federal Polytechnic, Bida, Niger State.

Email: ndyakubu1976@yahoo.com, shehumunir2005@yahoo.com & saidualiyubaba@gmail.com

ABSTRACT

In Nigeria many telecommunication companies have been experiencing decrease in their sales volume. This has been attributed mostly to present state of Nigeria economic and even world economic meltdown. This study appraises the company SWOT analysis and its effect on marketing of services. (A case study of Globacom and Etisalat Telecommunication. In carrying out the investigation, the researcher adopted both primary and secondary data sources. Survey method of research was adopted, in which questionnaires and interviews were used as the major instrument for data collection. Various authors’ written works, relating to this research work was consulted. The sample size of the entire population of Global communication is twenty-seven (27) while, the sample size of the entire population of Etisalat communication is twenty (20) The data collected from the field survey were presented in tabular form. Hypothesis was formulated and tested using correlation analysis. The study revealed that companies’ activities are affected by uncontrollable external factors. Also revealed that in both Globacom and Etisalat, the workers are not well prepared for the anticipated challenges and environmental changes despite the knowledge that such challenges can mar the company’s operation. This could be as a result of planning or management drawbacks or less involvement of lower level managers in decision making. The researcher recommends that companies should put in place a framework that enable them monitor the environment more efficiently and they should be flexible enough to adapt and be receptive to change. Keywords: SWOT Analysis, Marketing of Service, Telecommunication Company

Dimensions of Service Quality and Customer Patronage of Grocery Services in Nigeria

ANETOH, JOHN CHIDUME

Department of Marketing,

Chukwuemeka Odumegwu Ojukwu University

Igbariam Campus, Anambra State, Nigeria. 

Email: anetohjohn@yahoo.com

ABSTRACT

This work examined the use of SERVPERF model in measuring the relationship between service quality dimensions and customer patronage of grocery services in Nigeria. Service quality and customer patronage are very important concepts needed by grocery outlets in order to survive the competitive challenges of time. The study utilized 130 usable copies of questionnaire and evaluated the relationship between dimensions of service quality and customer patronage of grocery business in Nigeria with reference to Anambra area. Pearson Product Moment Coefficient of Correlation was used to test the formulated hypotheses necessitated using SPSS software package. The results indicated that there is significant relationship between service quality dimensions and customer patronage of grocery services in Nigeria. The major findings revealed that all dimensions are significantly correlated to customer patronage and also that SERVPERF model is a useful tool in measuring service quality and customer patronage of Nigerian grocery services. The conclusion drawn from the study is that customer patronage is a function of service quality. The study recommends that grocery stores should continue to improve on their service quality dimensions for enhanced customer patronage as well as been consistent in maintaining high level of competitiveness in order to remain in business.

Keywords: Dimensions of Service Quality, Customer Patronage, Grocery Services, Nigeria.