Creating, Communicating and Sustaining Customer’s Value: A Survey of the Telecommunication Service Providers in Nigeria

PETER, DANJUMA U., ATODO OCHOLI WILFREDS & OGAH AROME VICTOR

Department of Marketing, Federal Polytechnic Idah 

Department of Languages, Federal Polytechnic Idah

Department of Marketing, Federal Polytechnic, Ado Ekiti, Ekiti State

E-mail: pitadanjesus@yahoo.com & victorogah2008@yahoo.com

ABSTRACT

Disconfirmation paradigm posits that there are variations in the performance of a product when compared to what customers held as their own expectation that means, expectations disconfirmation and performance influences customers satisfaction, repeat purchases and word of mouth about the products and/or services provided. This research paper titled “Creating, Communicating and Sustaining Customer’s Value on the use of Wireless Telephone in Lokoja, Kogi State, Nigeria” is written to evaluate the extent of customer’s satisfaction on the use of mobile telephone. The researchers reached 323 respondents in Lokoja through the survey method.  Data was obtained through the questionnaire method and analyzed using simple percentage, frequency table mean score and the modified five points Likert scale, while the hypotheses were tested using the Spearman rank order correlation and Z-test statistical tool. (The findings of the study showed that communication is a veritable tool in every human society and customer’s value towards the use of wireless telephone is pivotal to the growth of the market). The paper recommends that customer’s value assessment should be constantly carried out in order to improve customer’s satisfaction towards the use of wireless telephone.

Keywords: Expectation Disconfirmation, Customers Satisfaction, Products/Service Providers, Communication, Sustaining Customer’s Value

The Effectiveness of Loan Recovery Strategies in Cooperative Societies,

 Study of Selected Thrift Cooperative Societies in Lagos State

Bamisile Julius, Ojo                                                                                                                 1-13

Consumers’ Perception of the Credibility of Online Retail Shops’ Product Advertisement and Implication for Product Patronage:

A Study of Jumia and Konga

Okoye, Godwin                                                                                                                        14-43

Empirical Analysis of the Impact of Corporate Governance

Mechanisms on the Marketing System of Nigerian Banking Sector

Alo Ebenezer Adebisi & Oluwasanmi, Oluwaseun O.                                                             44-61

Unemployment and Economic Growth: An Empirical Reflection of the

 Nigerian Experience

Egberi Kelvin Agbarha & Oboreh Lucky Edafetano                                                                 62-73

Determinants of Investors’ Preferences for Sectoral Investments in Nigeria

 Capital Market

Bitrus Hudson Usmana                                                                                                           74-107

Determinants of Investors’ Preferences for Sectoral Investments in Nigeria Capital Market

BITRUS HUDSON USMANA

Bursary Department

University of Maiduguri, Maiduguri

ABSTRACT

An investor in the Capital market has to make a choice on which portfolio to invest in. A portfolio is a combination of securities which include debt and equity. The combination of debt and equity is necessary because while debt provide assured opportunities, equity gives higher and consistent long term returns but with an element of uncertainty. Therefore in a portfolio, a combination of debt instrument and equity is important to complement each other. By foregoing consumption today and investing their savings, investors expect to enhance their future consumption possibilities by increasing their wealth. According to classical economic theory, investors are assumed to be rational and competent.  The theory assumes that investors have the same preference, perfect knowledge of all alternatives and an understanding of the consequences of their decisions.  Also, markets are assumed to be efficient.  Neither technical nor fundamental analysis would assist an investor to achieve returns greater than those that could be obtained by holding a randomly selected portfolio of individuals stock with comparable risk. In recent years, there has been increased enthusiasm in the stock market by individual investors.  Attention is increasingly directed to local investors whose investments are known to have longer horizon than foreign ones. The problems lays in the fact that more and more attention has been paid to institutional investors while less attention has been given to small scale or individual investors, therefore, this study looks into the determinant of investors’ preferences for sectorial investment in the Nigerian Capital Market, the study is been guided by two objective and two research question, also two null and two alternate hypotheses were postulated. The result of the findings reveals that government policies do significantly influence investor’s perceptions in the Nigerian Capital Market; giving incentives to investors do significantly influence their perception to invest in Nigeria Capital Market.Based on the findings the following recommendations were made; policies regarding investment in Nigerian Capital Market should be looked into, to make room for investors participation in decision making as well; new policies that will include investors motivation should be enacted and implemented.

Unemployment and Economic Growth: An Empirical Reflection of the Nigerian Experience

EGBERI KELVIN AGBARHA &OBOREH LUCKY EDAFETANO

Department of Business Administration and Management,

Delta State Polytechnic, Ozoro, Delta State, Nigeria

Email: kelvinegberi76@gmail.com, oborehlucky2014@gmail.com

ABSTRACT

The main objective of the study is to empirically investigate the relationship between unemployment and economic growth in Nigeria using data covering the period between 1985 and 2015. The Ordinary Least Squares and granger causality were used to analyze the results. The results indicate that unemployment has a negative and insignificant impact on the level of economic growth in Nigeria. The result shows further that Gross Fixed Capital Formation has a positive and insignificant impact on economic growth. Government expenditure on health has a significant and positive impact on economic growth in Nigeria. The result shows that government expenditure on education has an insignificant and negative impact in economic growth in Nigeria. The result recommends amongst others that government job creation efforts should focus more on the real sector of the economy.

Keywords: Unemployment, Economic Growth, Granger causality, Gross Fixed Capital Formation  

The Effectiveness of Loan Recovery Strategies in Cooperative Societies, Study Of Selected Thrift Cooperative Societies in Lagos State

BAMISILE JULIUS, OJO

Department of Business Administration

Oduduwa University, Ipetumodu, Ile-ife, Osun State

Email: julibamisile@yahoo.com

ABSTRACT

This study examines the effectiveness of loan recovery strategies and the impact thereof on cooperative members. Two hundred co-operators were sampled with one nighty three found useful. the sample covers five co-operatives coordinating area of Lagos state. Pearson correlation co-efficient was used to analyze the hypothesis. Results show that strict collateral, loan interest charge and favoritism affects loan repayment both possibly and negatively. However, it was observed that educating members will to large extent impact positively on the performance of co-operative members.

Keywords: Co-operative Society, Strategy, Loan, Effectiveness.

Consumers’ Perception of the Credibility of Online Retail Shops’ Product Advertisement and Implication for Product Patronage: A Study of Jumia and Konga

                                  OKOYE, GODWIN

Department of Mass Communication

Caritas University, Amorji-Nike, Enugu, Enugu State

E-mail: Emmachiwoke@yahoo.com

ABSTRACTS

This study examines consumers’ perception of the credibility of online retail shops’ product advertisement and implication for product patronage with particular focus on Jumia and Konga. In carrying out this study, survey research method was used. The population of study was South-East Nigeria. A sample size of three hundred and seventy-six (376) was drawn from the population of the study. After the analysis, the results revealed that consumers in South-East Nigeria see Jumia and Konga online product adverts as not being credible. The findings also revealed that increasing Internet fraud in the country, past experience and deceitful nature of the adverts were the major factors inhibiting the credibility of Jumia and Konga online product adverts. It was however discovered that though Jumia and Konga online adverts influence consumers into buying their products, the extent of patronage is still low. Base on these findings, the researcher recommended that there should be increased enlightenment and education of the online product consumers through workshops, seminars, radio, television and newspapers by Jumia and Konga on how best to secure their personal data while shopping online. Also, the cybercrime law should be effectively enforced to deter people from engaging in online scam. Jumia and Konga on their part, should build sustained corporate credibility by ensuring that all advertised products online meet the expectations of the consumers as claimed by such ad.

Keywords: Online Retail Shops, Consumers’ Perception, Online Ads, Credibility