SOCIAL MEDIA CONSUMPTION AS AN EFFECTIVE TOOL FOR INCREASE RESTAURANT MARKETING IN KATSINA METROPOLIS, KATSINA STATE, NIGERA

Category : JOURNAL OF SOCIAL SCIENCE AND PUBLIC POLICY , Volume 11, number 3, 2019

Rosemarie Khayiya and Usman Lawal A. Mani

Department of Hospitality and Tourism Management, Kenyatta University, Nairobi, Kenya

Department of Home and Hospitality Management, Hassan Usman Katsina Polytechnic, Katsina, Nigeria.

Email: rkhayiya@gmail.com, usman.lawalmani@gmail.com

Abstract:

Social media consumption by restaurants as a means of marketing has been widely recognised as it yielded good result for many restaurant organisations. This study aimed at identify restaurant social media consumption as an effective tool for increase restaurant marketing in Katsina metropolis, Katsina State, Nigeria. Empirical literatures about the predictors of social media consumption were reviewed and the tools as well as frequency of its usage as its determinants were all identified. Cross-sectional descriptive survey type of research was adopted in conducting the study where the population consist of all the restaurants and their guests. Purposive sampling method was used in sampling 22 restaurants and their managers while proportionate sampling method was adopted in sampling 43 guests which gave a total of 65 respondents as the sample size for the study. A structured close-ended questionnaire as an instrument for data collection was used to collect quantitative data. The study findings reveal that respondents aged 31-45 are the major customers and mangers of the restaurants and despite majority of them are possessing more than one social media site, WhatsApp is the social media site they predominantly used. The study also find out that both the restaurants and their guests are using computers and mobile handsets as technological tools in accessing social media servers and majority of them are using their social media sites between 5-6 everyday. The study identified that social media consumption increases restaurant marketing chances through various ways which among others; increases customer satisfaction, restaurant social media marketing (SMM) campaign, help in market segmentation, help in direct contact with guest and increases the chances of satisfying large and hard to reach population at ease. It was concluded that social media where fully utilised have the capabilities of increasing restaurants chances of marketing to a higher level. Based on the findings of this study it is recommended that further studies be carried out on the social media online marketing tools in the study area, as this study only focused on the technological tools.

Keywords: Restaurants, Social media, Consumption, Marketing.

Reference to this paper should be made as follows: Rosemarie Khayiya and Usman Lawal A. Mani(2019), Social Media Consumption as an Effective Tool for Increase Restaurant Marketing in Katsina Metropolis, Katsina State, Nigeria. J. of Social Sciences and Public Policy, Vol. 11, Number 3, Pp. 16-35

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ROLE OFLIVESTOCK IN THE ECONOMY OF GEDARIF STATE, SUDAN

Category : JOURNAL OF SOCIAL SCIENCE AND PUBLIC POLICY , Volume 11, number 3, 2019

Nasreldin Atiya Rahamtalla

Department of Economics,

Yobe State University, Damaturu, Nigeria

Email:nasratiya@gmail.com

ABSTRACT

Livestock is a critical element in livelihoods, income generation, food security and agricultural development of Gedarif state of Sudan. This paper attempts to shed light on the role of livestock in the economy of the state. The study relies heavily on secondary data. It finds that Livestock plays an important role in the state’s economy and in the welfare of the people. Livestock production is the second major economic activity in the state after agriculture and it provides a mean for risk management during drought and crop failure period. Livestock sector is faced by different problems such as diseases, difficulty in access to finance by producers and inadequate services. It is recommended that veterinary services, livestock breed and natural pastures for grazing should be improved and studies on the economics of livestock and livelihoods should be conducted. Demarcation of migration routes, reduction of taxes, training of pastoralists and other stakeholders and provision of water for animals and households are very important for improving livestock production.

Keywords: Livestock, Economy, Gedarif, Sudan.

Reference to this paper should be made as follows: Nasreldin Atiya Rahamtalla (2019), Role of livestock in the Economy of Gedarif State, Sudan. J. of Social Sciences and Public Policy, Vol. 11, Number 3, Pp. 60-79

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IMPACT OF EXCHANGE RATE ON THE PERFORMANCE OF MANUFACTURING SECTOR IN NIGERIA

Category : JOURNAL OF SOCIAL SCIENCE AND PUBLIC POLICY , Volume 11, number 3, 2019

Raji Oladeinde Akeem

1Department of Insurance,

The Federal Polytechnic Ilaro, Ogun State

Email: akeemraji02@yahoo.com

ABSTRACT

This study examined the impact of exchange rate on the performance of manufacturing sector in Nigeria within the period of 2000 to 2018. Secondary source and time series data were gathered from the CBN Statistical Bulletin of 2018. The use of Ordinary Least Square was most appropriate for the study in terms of goodness of fit and significance of regression coefficient. Multiple regression of an econometric model was formulated for this study to examine the relationship between the independent variables exchange rate, interest rate and inflation rate and the dependent variable manufacturing output. The result was facilitated using Econometric view version 9. The result of the analysis shows that interest rate and inflation rate are statistically insignificant to explain manufacturing output while exchange rate is statistically significance to determine manufacturing output in Nigeria. The f statistics result reveals a probability value of 0.024 which is less than 5% level of significance, it can be concluded that exchange rate has a significant impact on the performance of manufacturing sector in Nigeria. The study therefore recommends that government should encourage the locally made products in Nigeria by removing the export duties in order to increase exportation of Nigeria products and increase import duties rate to reduce the patronage of external made products.

Keywords: Exchange Rate, Interest Rate, Inflation Rate, Manufacturing Output.

Reference to this paper should be made as follows: Raji Oladeinde Akeem (2019), Impact of Exchange Rate on the Performance of Manufacturing Sector in Nigeria. J. of Social Sciences and Public Policy, Vol. 11, Number 3, Pp. 36-59

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MARITIME A PANACEA FOR EMPLOYMENT CREATION IN NIGERIA

Category : JOURNAL OF SOCIAL SCIENCE AND PUBLIC POLICY , Volume 11, number 3, 2019

Geoffrey Agabi, Onovughe Agabi and Kingsley Agaviezor

Department of Maritime Transport and Business Studies, Delta State School of Marine Technology Burutu

Department of General Studies Unit, Delta State School of Marine Technology Burutu

Email: geoffreyagabi9@gmail.com

Abstract:

The focus of this paper is on maritime training on seafarer’s employability and economic growth and development in Nigeria. The paper noted with dismay, that seafarer’s unemployment in Nigeria is on the rise base on this, stakeholders observed this trend is inimical to peace and security of the nation. To curb this menace, therefore the paper x-rayed the role of maritime training to seafarers as well as its contribution to economic growth and development of a nation. The paper also diagnosed the impact of maritime to employment creation for graduates in the maritime industry and the contributions of maritime transport to the national development. From the study, it was revealed that maritime training has a lot of contribute in providing employment opportunities to youth. Base on this premise, the paper conclude that there is a shortage of manpower in the maritime industry. It therefore recommend among others, that, seminar should be organized for youths by government at all level and agency that are saddled with such responsibilities, particularly Nigerian Maritime Administrative and Safety Agency (NIMASA) should sanitized the public, also government at all level should treat maritime in Nigeria with all seriousness and impunity.

Keywords: Development, Economic, Education, Growth, Maritime, Nigeria, Panacea.

Reference to this paper should be made as follows: Geoffrey Agabi, Onovughe Agabi and Kingsley Agaviezor(2019), Maritime a Panacea for Employment Creation in Nigeria. J. of Social Sciences and Public Policy, Vol. 11, Number 3, Pp. 1-15

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